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"The whole company feeds off the joy of that community, I think it's part of their culture," said Liz Miller, an analyst at Constellation Research. But the group was enough to re-energize Benioff. This year, the thousand Salesforce users - whom they call Trailblazers - was a far cry from the almost 180,000 who attended prior to the COVID-19 pandemic. He said then, with more than a hint of disappointment, "This isn't the Dreamforce we wanted, but it's the Dreamforce we've got." There, Benioff was mostly alone in Salesforce Park, a rooftop recreational area atop a San Francisco transit center. The small but enthusiastic crowd was enough to give Benioff and his lieutenants enough spark to deliver their usual lively presentations and keynotes, compared with last year's Dreamforce. He exhorted Salesforce users to lead the change. Actually, we have never had a workforce crisis quite like this." Salesforce CEO Marc Benioff delivers his Dreamforce keynote walking among a crowd, as is typical - but at this year's event, the crowd was limited to 1,000 vaccinated and COVID-tested Trailblazers.īusiness, as Benioff has suggested many times over the years, can be a platform for change to address these issues.

"What else happened? Well, some of them moved. "Some have quit there's a Great Resignation going on," Benioff said.

That, and how a workforce buffeted by the pandemic and a socially turbulent 2020 created a labor crisis, part of which involves millions of employees quitting their jobs, dubbed the " Great Resignation." More time, however, was dedicated to speaking about social and climate issues. They said Salesforce-Slack integrations will create a "digital headquarters," enabling those users to meet and collaborate online as remote work - or hybrid home-office splits - likely remain the norm even after the pandemic finally subsides. The Dreamforce keynotes from Salesforce CEO and co-founder Marc Benioff - along with president and COO Bret Taylor and CMO Sarah Franklin - were long on vision and short on technology reveals, focusing on changes that COVID-19 forced upon the workforce and how the company's platforms accommodate this new era of hybrid virtual/in-person offices.īenioff, Taylor and Franklin talked about how the pandemic made work a remote affair for Salesforce users.